Launching the second edition of Natural Cosmetics Week from November 17-23, 2025 by NATURE (the International Association of Natural Cosmetics)
This year’s theme, “Natural Care, Real Impact: Trust What’s Behind the Label,” focuses on the true power of certified natural and organic cosmetics. At a time when consumers want products that deliver results and reflect their values, the campaign makes one thing clear: natural and scientific are not opposites: they are allies.
With formulations based on nature and backed by science, truly natural products offer both performance and integrity. The campaign invites everyone to take a closer look behind the label and discover the impact that honest, transparent, and certified cosmetics can have – for people, for trust, and for the future of beauty.
