Consumers are increasingly demanding long-lasting fragrances that provide lasting freshness and freshness to modern clothing, especially synthetic garments from the growing sportswear and leisurewear market.
Givaudan, a global leader in the fragrance and beauty industry, has responded to this need with Scentaurus™ PolyDoux technology, based on an oxygen-activated innovation that releases fruity raspberry notes and soft powdery vanilla, meeting the growing demand for long-lasting, soothing fragrances in laundry and hair care products. Meeting the needs of modern lifestyles, sportswear and sportswear fabrics, this new technology delivers shine and softness that lasts through today’s fast-paced routines and repeated washes.
Givaudan’s extensive research program has expanded the palette of exclusive and patented Scentaurus™ ingredients. This discovery excels in superior adhesion to hair and the release of high-impact scents. As a formulation tool in the creative process of perfumers, it enables customized signatures that maximize long-lasting results in shampoos, fabric softeners and laundry detergents.
In line with Givaudan’s sustainability ambitions, Scentaurus™ PolyDoux is a biodegradable molecule in accordance with OECD guidelines, developed through the principles of green chemistry, using Givaudan’s proprietary FiveCarbon Path™ and Safe-by-Design approach.
