In a world where first impressions matter and visual elements are the first point of contact between a product and its consumer, years ago, Givaudan created the Unisphere brand of visual ingredients, which were vegan, biodegradable and free of microplastics. They aimed to awaken the senses, enhance the understanding of performance, support storytelling and claims, arouse curiosity and emotion, and were used in skin care, body, hand, scalp and hair care, oral care, makeup, fabric care, and pet care in form of emulsions, lotions, serums, gels, soaps, hand sanitizers, detergents. The company has recently introduced a new era of “Unispheres® Technology” where visual appeal and emotional connection are combined with measurable effectiveness.
Unispheres® Technology instantly captures the consumer’s attention and creates “love at first sight” through vibrant, eye-catching microspheres that enhance product appeal and engage end users. However, the journey doesn’t stop there. With product use, Unispheres® Technology creates moments of deeper emotional connection, improving perceived performance while providing moments of pleasure, exhilaration and sensory engagement.
At the heart of Unispheres® Technology are precision-engineered microspheres that are engineered to ensure consistency in size, shape and color. These spheres provide formulation stability and ease of use.
