As part of its strategy to accelerate growth in beauty, Croda is identifying new opportunities across its portfolio by combining new product development with the repositioning of established ingredients. Volufiline, a natural plant extract used in traditional Asian herbal medicine that visibly plumps areas losing volume with age, is one such example.
Growing awareness of facial volume loss, driven in part by the increasing popularity of GLP-1 treatments, has created demand for innovative, non-invasive cosmetic solutions. Croda has successfully repositioned Volufiline to address this emerging consumer need, helping beauty brands respond to increasing interest in restoring facial fullness. It demonstrates how established technologies can create new value when supported by strong science combined with customer and market insights.
Volufiline helps visibly enhance body contours by stimulating adipose tissue formation, encouraging lipid storage and adipocyte differentiation to promote a fuller, more sculpted look. Used in professionally formulated skincare, it offers a non-invasive approach to volume enhancement. Volufiline is a cosmetic ingredient, not a finished product, and should only be used in expertly developed formulations for safe, effective results.
Volufiline is an anhydrous, oil-like solution rich in sarsasapogenin, a plant-derived phytosterol (cholesterol-like molecule) extracted from Anemarrhena asphodeloides.
INCI name: Hydrogenated Polyisobutene (and) Anemarrhenae Asphodeloides (Root) Extract
Ref1: https://www.happi.com/breaking-news/croda-relaunches-beauty-active-volufiline/
Ref2: https://www.crodabeauty.com/en-gb/products/product/3043-volufiline
