IFF- a global leader in flavors, fragrances, food ingredients and health and biosciences- announced the launch of SENSORA™, its advanced patent-pending pro-fragrance technology designed to transform how scent is experienced across home, fabric and personal care applications. Developed to meet the rising demand for a longer-lasting and more sophisticated scent experience, SENSORA™ delivers an evolving olfactive profile with sustained release, extending enjoyment well beyond first use.
IFF says: we are advancing fragrance performance into a new territory — one where scent continues to reveal itself in real life, long after the first moment of use.By combining pro-fragrance science with our deep expertise in fragrance design, we are creating more enduring, more meaningful experiences that bring consumers joy.
A pro-fragrance is a delivery system designed for the controlled release of scent. At the core of SENSORA™ is an innovative pro-fragrance mechanism engineered to unlock complex olfactive dimensions over time. This activation is triggered by light — both indoor and outdoor — enabling a controlled, phased release of scent from storage through wear.
SENSORA™ is designed to:
– Sustain fragrance presence well beyond washing and into use
– Reveal new olfactive facets over time, enhancing richness and sophistication
– Extend scent perception for days — up to 20 days after activation
