Ashland presented new Technology Platform innovations and ingredients during NYSCC Suppliers’ Day 2026, held May 19-20, 2026.
From the Ashland Super Wetters Technology Platform, easy-hance™ wetting agent is a nature-derived, superwetting agent for textured hair. It is claimed to enable faster and more efficient wetting for improved detangling, alignment, and overall performance in both rinse-off and leave-on products. This ingredient helps reduce water use and shortens cleansing routines while enhancing moisture, curl definition, and manageability. With easy-hance™ wetting agent, formulators can reduce reliance on heavy oils and silicones.
At the event, Ashland offered an AI-powered skin evaluation to determine perceived skin age. Described by the company as an award-winning and its major technological breakthrough, eternight™ biofunctional is its first ingredient to focus on the humanin peptide for skin care. Tied to longevity, this mitochondrial peptide is a key driver impacting the 12 hallmarks of aging.
According to Ashland: Its first commercial innovation from the Multi-functional Starch Platform, stabileze™ s polymer is a starch-based, multipurpose polymer offering viscosity control, emulsion stabilization, and formulation suspension benefits at low use levels. The ingredient enables the creation of stable formulations while delivering an appealing sensorial experience.
Effisin™ em natural multifunctional is a 100% natural-origin, water-soluble antimicrobial booster that enhances preservation, enabling easy incorporation into a wide range of formulations. Its broad pH stability (3–8) and very low use concentration (0.05%–0.2%) allow formulators to standardize antimicrobial strategies across product lines — reducing cost, complexity, reformulation time, and raw material inventories.
The phyteq™ product family expanded with the introduction of the new phyteq™ raspberry plus multifunctional. This ingredient is an easy-to-use liquid blend and provides the same proven antioxidant and well-aging benefits as phyteq™ raspberry – now complemented by broader antimicrobial performance. Its versatile profile makes it suitable for a wide range of modern formulations, supporting both product protection and skin care claims. With its multifunctional nature and expanded capabilities, phyteq™ raspberry plus offers formulators a multifunctional option for personal care formulations.
Vital et™ sp biofunctional is an optimized Vitamin E derivative complex that activates the skin’s calming response. Inspired by biomimetic skincare and the slow cosmetics movement, it delivers the biologically active form of α-tocopherol in a water-soluble format with proven skin delivery. Because a balanced skin is silent skin, its unique 360° soothing benefits are reported to empower the skin to self-rescue against multiple stressors.
N-hance™ ccg 75 cationic guar from the Responsible Solvers™ program is a biodegradable, nature-derived polymer designed to deliver clean aesthetics and medium to high conditioning performance in clear, surfactant-based formulations. It maintains excellent optical clarity while providing effective wet and dry conditioning without heavy buildup, making it well-suited for lightweight, transparent shampoos and cleansers across sulfated and non-sulfated systems.
Source: Ashland
